Brand Engagement on Twitter

I genuinely believe that this assignment was the most interesting assignment that we have done in this class. I was excited to tweet to my favorite brands and see whether or not they would respond. The brands I picked to tweet to in this assignment were: Nike, Costa Sunglasses, Coca-Cola, Apple, and Columbia. Before I started tweeting at my favorite brands I looked on twitter to see how my classmates were going about getting their brands to reply to them. After so scrolling on my twitter feed I noticed that the few people who had gotten responses from their brands had complimented something the brand does or makes. I began brainstorming compliments for my brands that would hopefully make them respond to me or even just notice me out of all the tweets that they receive on a daily basis. I tweeted my compliments to my brands and then started waiting for their responses. Not long after I sent my tweets I began to think that maybe the brands I picked to tweet to were too large, and that they would never notice my tweet dude to the massive amounts of other tweets they must get in a day. Why would they respond to me? A day went by and I was beginning to get discouraged by the lack of responses I was getting, as well as the lack of responses I saw my classmates getting. I checked twitter hourly just to see if anything had changed. I went to bed after my second day of waiting. Sure enough, that next morning I woke up to my phone buzzing on my night table with a twitter notification telling me that Costa Sunglasses had liked and replied to my tweet. I quickly got on twitter and retweeted their reply, so that my classmates and professor Bradley knew that I had been successful. I think the key to getting a response was to tweet a very customer friendly company, other than that I think i just got lucky.